Raider Power  was published jointly by Texas Tech University Press and Texas Tech Athletics. Because of this partnership, there were some aspects of the design of this book that were out of my control. For example, I didn't have any say in the selection of typefaces. In the end, though, this book became something that I'm proud to have worked on.

For this project I designed the full jacket and interior as well as some marketing materials such as a page to go in the basketball Media Guide for the season. I've also included here several cover options that did not make the cut, all showing dramatic photos from TTU's legendary season.