TEXAS TECH UNIVERSITY PRESS
A reexamination of the effectiveness of air power during the Vietnam War, from the tactical aspects of war to the level of national policy.
A simple and reverent serif was chosen to keep the seriousness of war and the academic tone of the discussion at the forefront of this cover. Yellow was employed as a pop of color to keep things from getting too solemn, and also to reference the Vietnam flag.
For this title I have so far designed the cover, a postcard, and web banners.