This was a personal project done as a gift for a friend finishing her thesis. The thesis is available, but not as this book. With a focus on the change in womanhood, the "ideal" womanhood of the 1950s era was a fitting place to begin. Instead of the baked goods usually plated in this kind of scene, a measuring tape and a Polaroid photo replaced them to represent the constant messaging of diet culture women consume in the form of social media (the Polaroid references the original logo and design of Instagram).

For this title I designed the full cover and interior.