TEXAS TECH UNIVERSITY PRESS
How one solar power plant might chart a sustainable path forward for enlisting American capitalism in the fight against climate change.
The green energy movement has enjoyed significant grassroots efforts, which made hand lettering feel fitting. It's also reminiscent of the protest signs that are so often created to fight for it. Green was chosen for obvious reasons and yellow was chosen for the fact that it's a solar power plant in question. The bright colors additionally seemed fitting for a book full of hope for the future.
For this title I have so far designed the cover, interior, a postcard, and web banners.
Above are two covers that were not chosen. The first skews more literal, showing a solar power plant in the desert, very specifically similar to the actual power plant in question, and features a font that feels like the technology of the future has arrived. The second is more simplistic and clean, featuring solar cells as the texture over the title.