logos

Voice in the American West is a book series published by Texas Tech University Press focusing on publishing a diverse array of voices in the American West. A mic seemed the most fitting symbol for "voice," and in an unchosen option a cactus was used to help represent the American West. 

Desert Humanities is a book series published by Texas Tech University Press dedicated to expanding ideas of desert areas across disciplines. In the chosen logo a hand represents humanity while a landscape on the palm shows the desert. In the unselected logo a cactus represents the desert while a humanoid head represents humanity. 

Politics of the Modern Southwest is a series by Texas Tech University Press exploring the regional dynamics of politics in the Southwest. A courthouse  is a clearly political symbol, as is a cactus to represent the west. 

The Walt McDonald First-Book Prize in Poetry is awarded every year by Texas Tech University Press to one poet, who then gets their poems published. A quill and ink, a classic symbol for poetry, was the most fitting option. 

Sowell Collection books is a book series published by Texas Tech University Press. Its' focus is on the Sowell Collection, part of the Texas Tech University library. This collection focuses on nature writing. After trying out several combinations of nature and writing symbols, a book and flower were landed on. Along with the series, new authors have the opportunity to win the Sowell Emerging Writers Prize. 

Texas Sports Heroes is a book series published by Texas Tech University Press focusing on sports figures related to Texas. Along with the classic Texas shape, I wanted the imagery to look as sporty as possible. Drawing inspiration from championship posters and jerseys, some action-filled stars and stripes were chosen.